5 Tips for Marketing Your Real Estate Business and Reaching More Clients

5 Tips for Marketing Your Real Estate Business and Reaching More Clients

Thoughts expressed by Entrepreneur contributors are their possess.

From Sarasota and Naples, Florida, to Hilton Head, South Carolina South Hampton, New York Austin, Texas Prescott, Arizona San Luis Obispo, California and several other cities, the luxury actual estate market place is booming. Image-ideal sunsets, sandy-white beach locations and the attract of the extensive-open up areas appeal to significant-stop sector consumers, which include affluent Generation X and baby boomers who are wanting for next and 3rd homes and millennials with funds to commit.

This is how you can improve your marketplace share at this stop of the actual estate industry and include a lot more purchasers to your real estate business enterprise.

1. Define the perfect shopper

Just as with any marketing technique, you want to know who you want to concentrate on. The initial phase in the approach is to outline the common qualities of the team. Even though it’s critical to address each individual individual’s exclusive persona, owning a fantastic take care of on the group’s traits will aid outline your marketing strategy. This consists of the media (brochures, advertising and marketing, video clips, functions, showings, social media, etc.) you employ to arrive at your concentrate on viewers, the photos you use and the language and tone of your material.

2. Make a listing of the sort of shoppers you want to do the job with

A broad range of affluent clientele makes up the luxurious genuine estate sector. This includes tech entrepreneurs from the two recognized and start off-up providers, men and women in the enjoyment business and C-suite executives in the finance sector, as perfectly as athletics figures and many others. Decide if there is a specific niche you want to goal, this sort of as initially-time or knowledgeable potential buyers, global consumers or eco-aware folks, for example. Take into account other things like the value range of the residences and the form of households (discreet vs. opulent) that will suit your buyer’s profile. Knowing this will help you in how you progress to community with — and current market to — the men and women with whom you want to operate.

Linked: 8 Types of Customers and How to Offer With Them

Have your workforce (or seek the services of an assistant) support you in focusing on your internet marketing materials and advertisements to individuals with behaviors and interests that are regular with the kinds of clientele who can pay for the premium properties you stand for in precise areas.

3. Construct a sphere of affect

Produce contacts and create sales opportunities from the community of individuals you know, such as loved ones associates, buddies, neighbors, colleagues, business associates, classmates and social connections. Achieve out and establish associations with relatives workplaces and advisory companies that control the wealth of significant internet value clientele. The wealthy spend in genuine estate and could develop into possible shoppers in the future. Learn about every single individual in your sphere of affect and continue to keep in touch with him or her on a frequent basis.

In addition, network with other true estate agents who can enable you hook up to purchasers and sellers.

Connected: 6 Techniques to Create Rock-Stable Small business Associations on LinkedIn

4. Build a dependable local existence in your newspaper

While this may well sound old-school, possessing a regular existence in your nearby newspaper prominently displaying your enterprise title and ad listings is effective. Spend the money to put a listing on a whole-coloration, comprehensive-web site or double-web page ad on a regular basis so you can assure folks see it when flipping by the paper. Not only will this aid you get buyers seeking to perspective the listing, but your steady existence in the paper will reinforce your expertise and trustworthiness in the marketplace.

In addition, get to out to large-conclusion local publications (print and electronic) to element your enterprise. Offer your real estate abilities and publish posts that are helpful for buyers and sellers.

5. Use your digital footprint

Perform an audit of your web site. Has the site layout been up-to-date not too long ago, or are you only possessing new listings added? If you have not updated your web page in the previous few of many years, it’s time to do so. Use a professional to make a wonderful, modern, UX-primarily based, condition-of-the-art web page that displays who you are, your knowledge and successes (i.e. showcase beforehand bought qualities), your staff members and the locations and properties you at this time stand for.

Make confident the website also shines on mobile units considering that anyone is related to their telephones 24/7. Use a written content author to inform your story compellingly. Involve films, push announcements, and functions. Let your consumers sing your praises by means of testimonies.

Make certain the property look for software on the web page is segmented by solution (locale, pricing, square footage and other filters), straightforward to use and provides the predicted final results.

Compose a site about suitable matters of desire to superior internet value clientele. Leverage social media to develop your followers and sphere of affect and to marketplace your homes. Assign someone to keep your internet site, blog and social media platforms continuously up-to-date and contemporary.

Focus on increasing your e mail list. It’s significantly speedier and easier to achieve out and link with folks or to announce a new property via an electronic mail blast. Consumers, companions, builders and luxury serious estate agents abroad can click on on a hyperlink in the e-mail to see the home on your web site or by means of a electronic storybook you have established.

Real estate agents got $3.9 billion in Covid relief PPP loans. The housing market boomed, but few repaid the loans.

Real estate agents got $3.9 billion in Covid relief PPP loans. The housing market boomed, but few repaid the loans.

While Covid was battering the U.S. economy, Gary Goldberg seems to have done OK.

During 2020, the pandemic’s first year, the Santa Barbara, California, real estate agent sold more than $27 million worth of luxury homes, slightly down from the $31 million he closed the year before, according to data from Zillow. In 2021, he sold $82 million worth of real estate.

He also applied for and received two loans totaling $95,832 via the federal government’s Covid relief Paycheck Protection Program, according to public records. In his applications, he listed one employee. 

He asked for the first loan on April 15, 2020, and the second on Jan. 30, 2021. Federal records show he also asked for and received forgiveness for both loans by November 2021, meaning he had met certain criteria and did not have to pay them back.

In the United States, the average gross commission for real estate sales is 2.5 percent of the sale price, and the agent usually gets 85 percent of that, according to Real Trends Consulting, a firm that tracks home sales and commissions. According to that formula, Goldberg may have earned six figures in 2020 and seven figures in 2021.

Goldberg declined to comment for this article.

There’s no indication Goldberg did anything illegal and he’s certainly not alone. As real estate sales — and commissions — rose during the pandemic, individual agents also got a helping hand from taxpayers.

The federal government authorized more than 300,000 loans to real estate entities claiming just one employee, adding up to $3.9 billion in Paycheck Protection Program (PPP) loans backed by the U.S. Small Business Administration, according to data from the government’s Pandemic Response Accountability Committee (PRAC), which oversees pandemic relief spending.

On average these real estate businesses got $13,000, but 146 entities got more than $90,000 each, according to the PRAC data, all of which is public record.

PPP loans went to real estate agents in booming markets — $3.6 million to real estate entities in Beverly Hills, $4.3 million to entities in El Paso, Texas, and $14.9 million in 1,107 loans to real estate entities in Charlotte, North Carolina.

All the loans were made with the understanding that they would be forgiven if the recipient met certain criteria, like spending 60 percent of the loan on payroll, and the rest on eligible expenses. So far $3.1 billion of these real estate loans have been forgiven, and the government has significantly sped up its forgiveness in the past eight months. For the remaining $800 million in loans, borrowers have either not asked for forgiveness, they have been denied or the SBA and the lenders who issued the loans have not yet granted it.

The SBA says it has denied forgiveness for about 12,200 loans, and about 4,200 borrowers have appealed denials. 

SBA’s loan forgiveness

The $789 billion Paycheck Protection Program was intended to rescue American jobs and shore up businesses during the pandemic. Now 80 percent of all PPP loans — 9.9 million of them — and 84 percent of the total dollar amount have been forgiven by the SBA, according to the PRAC.

For real estate entities the percentage of forgiveness is almost the same, at 83 percent of all loans and 84 percent of the dollar amount, according to the PRAC website.

A senior SBA official told NBC News the multiple pieces of legislation that were voted on by both Democrats and Republicans and signed by President Donald Trump were “extremely liberal” and “extremely generous” when it came to loan forgiveness.

PPP loans were issued by private lenders and backed by the SBA. If a borrower wants a loan forgiven, they apply to their lender or SBA for forgiveness and submit forms and documentation.

In most instances, the lender makes a recommendation to SBA about forgiveness or denial. In some cases, an eligible borrower may apply through SBA for “direct forgiveness” and SBA then sends the application to the lender for approval.

In addition to denying forgiveness for 12,200 loans, the SBA has also pulled aside 215,000 selected loans for manual review, according to a senior SBA official.

In a statement, SBA spokesperson Han Nguyen said, “[U]nder the previous administration, Congress prescribed in the CARES Act that PPP loans were to be forgiven as long as funds were used as required.”

“Since day one, the Biden-Harris administration has worked to mitigate inappropriate use of funds and ensure good stewardship of taxpayer dollars — and will continue to do so — to the extent allowed by law.”

Real estate boomed while other industries suffered

Erin Stackley, senior policy representative for commercial issues at the National Association of Realtors, says that when the pandemic hit, realtors faced uncertainty. Sellers canceled open houses, “because obviously people didn’t want people traipsing through their homes.” She said realtors face multiple costs besides payroll, including office rent, fuel for their cars and staff. 

Stackley defended those who asked for PPP loan forgiveness, saying if they received loans in good faith and followed the program’s rules “then that is what the SBA and Congress intended to happen.” 

But while industries like restaurants and tourism suffered during the pandemic, residential real estate boomed.

Steve Murray, a partner at Real Trends consulting, said when the pandemic hit real estate brokers panicked because of the canceled open houses. But he said that by early May 2020 it was clear from nationwide open house data that people were looking at houses again and “something was about to happen.”

Housing sales jumped 53 percent from April 2020 to Jan. 1, 2021, and housing prices are now 40 percent higher than they were in January 2020.

“I’ve been in this business since the 1970’s and I’ve never seen that kind of explosion in sales,” said Murray.

Commissions soared as well. Murray says before the pandemic total residential commissions nationwide in 2019 were $76.2 billion. But in 2020, during the pandemic, they rose to $85.9 billion. In 2021 commissions went even higher, hitting a record $98.8 billion.

Rising home prices were blamed on pent-up demand and low mortgage rates, creating the opportunity for real estate agents to excel in hot markets.

NBC News reached out to real estate agents who had a successful year in sales in 2020 and obtained PPP loans in excess of $90,000 that were then wholly or partially forgiven by the federal government.

Tina Guerrieri, who sells houses in suburban Philadelphia, sold more than $25 million worth of real estate in 2020, according to Zillow, and she also got a PPP loan for $100,000. Her loan was forgiven in 2021, and she no longer has to pay the money back, according to public records.

NBC News asked Guerrieri why she needed the $100,000. She told a reporter she did not want to share what she used the money for or how it was approved, saying, “So many people know me, I wouldn’t want all those details shared.”

Real estate agent Jenna Jacques sold $25 million worth of real estate in Scottsdale, Arizona, in 2020 according to Zillow data. She also received three loans totaling $141,664 that were all forgiven by the federal government. Jacques did not respond to multiple requests for comment.

New Jersey commercial real estate agent Shane Wierks got two PPP loans for $151,833, according to federal records, and has paid $103,000 back to the federal government. Public records show $48,918 was forgiven. He said based on his conversations with other real estate agents that was “pretty much what everyone got.”

One real estate agent who got the money told NBC News she came to believe that asking for a loan of taxpayer money to be forgiven after a successful year could be inappropriate.

Phyllis Patek, a real estate agent in Austin, Texas, who sold more than $10 million worth of real estate in 2020, got an $83,300 loan. 

Records show $36,000 of the loan was forgiven, but Patek said she’s going to pay it all back because she was so successful selling in Austin’s hot 2020 market.

“I’m almost finished paying it off. It ended up being a crazy year because I’m in Austin and I didn’t feel right asking for it to be forgiven.”

Purdue’s School of Management launches Dean V. White Real Estate Finance Program

Purdue’s School of Management launches Dean V. White Real Estate Finance Program

Dean and Barbara White Family members Foundation makes largest financial contribution in school’s background

WEST LAFAYETTE, Ind. — Purdue University’s Faculty of Management formally announced the Dean V. White Authentic Estate Finance Method on Friday (April 22) at its 2022 Krannert Alumni Awards Celebration Supper. The new plan, named in memory of the late Indiana entrepreneur in recognition of a $20.8 million pledge from the Dean and Barbara White Family members Foundation, was authorised on April 8 by Purdue trustees. The reward is the largest monetary contribution at any time manufactured to the University of Management.

The Dean V. White Serious Estate Finance Application will be launched as an educational small in the 2022-23 university calendar year and offered to administration students and college students in other disciplines across the university.

Focusing on the developing desire for talent in just the rapidly evolving authentic estate marketplace, the application will deliver an tutorial working experience for college students that equips them to prepare, create and handle prosperous industrial authentic estate projects. Higher-influence experiential understanding chances – a vital part of Purdue’s Up coming Moves: Transformative Education 2. – will join learners with serious estate industry experts and put together them for sector-primary positions and professions. 4 new college positions are created through the new program’s funding.

A portion of the reward will be applied to produce or renovate place in or on the site of the Krannert Heart for Govt Education and learning and Investigation to property the program.

“We are looking at fascinating alterations in actual estate markets to how and where by people live, get the job done and recreate. These adjustments symbolize a fundamental challenge and opportunity for company,” claimed David Hummels, the Dr. Samuel R. Allen Dean of the Krannert Faculty of Administration. “We have introduced with each other an excellent team of faculty with deep subject matter issue abilities and substantial working experience primary and instructing in some of the world’s ideal authentic estate programs. Graduates from this software will be prepared to take a management part in confronting these challenges and seizing these opportunities. 

“We are grateful for the foundation’s generosity and will be certain the software positively represents Dean’s legacy.”

Bill Hanna, government director of the Dean and Barbara White Relatives Foundation, reported, “Dean’s accurate love – 2nd to his household – was actual estate and the creative nuances of crafting the ideal deal, a deal that begins with a new eyesight for an spot and that results in new corporations, jobs and a stronger neighborhood. This plan will assistance cultivate a equivalent passion in college students aspiring to do excellent issues in organization and in their communities.”

Ongoing support from the White loved ones

Dean White was a veteran of Environment War II, attended the College of Nebraska and was a graduate of the Service provider Marine Academy in King’s Position, New York. He put in most of his lifestyle in Crown Place, Indiana, exactly where he developed a profitable entrepreneurial career in promotion and genuine estate growth, eventually getting just one of Indiana’s most notable philanthropists and productive business enterprise leaders. He died in 2016.

Dean, his son Bruce and the White family members have been generous contributors to Purdue around the past 3 many years. Their generosity incorporates a blended present of $30 million that served transform the Union Club Resort at Purdue, Autograph Selection, which, in addition to staying a luxurious boutique hotel on campus, is used as a learning laboratory for Purdue hospitality pupils.

Bruce White is a Purdue graduate and past Purdue trustee who remains heavily involved in Purdue’s hospitality plan by his firm, White Lodging, centered in Northwest Indiana. In 2021, Purdue renamed its hospitality school the White Lodging-J.W. Marriott, Jr. University of Hospitality and Tourism Management in honor of the company’s ongoing support and partnership. 

About Purdue College

Purdue University is a top community study establishment building useful alternatives to today’s toughest troubles. Rated in each of the final 4 several years as a single of the 10 Most Impressive universities in the United States by U.S. Information & World Report, Purdue delivers world-modifying investigate and out-of-this-world discovery. Fully commited to arms-on and online, real-environment understanding, Purdue delivers a transformative education to all. Committed to affordability and accessibility, Purdue has frozen tuition and most expenses at 2012-13 concentrations, enabling far more pupils than ever to graduate financial debt-free. See how Purdue in no way stops in the persistent pursuit of the following huge leap at https://purdue.edu/.

About the Dean and Barbara White Family members Foundation

The Dean and Barbara White Family members Foundation is a 501(c)(3) nonprofit firm that exists to carry on the philanthropic legacy and values of Dean, Barbara and the White family. The basis will work with partners and communities to support catalytic projects and initiatives that cultivate a powerful good quality of daily life in Northwest Indiana and throughout the state. See extra at www.dbwfamilyfoundation.org.

Media speak to: Jim Bush, 765-336-1909, jsbush@purdue.edu 

REI University Launches as the Premier Online Real Estate Investment Education and Coaching Platform to Professionally Train Real Estate Investors

REI University Launches as the Premier Online Real Estate Investment Education and Coaching Platform to Professionally Train Real Estate Investors

REI College claims to renovate newbie buyers into industry experts with online mastering modules, outcome-dependent learning and reside coaching with industry’s best genuine estate specialists

GERMANTOWN, Tenn., April 11, 2022 /PRNewswire/ — REI College launches as the premier on the net training system for serious estate financial investment. REI University’s launch includes a user-welcoming platform supplying instructional courses, final result-based mostly understanding and stay coaching to teach novice real estate investors to become skilled investors.

REI University’s mission is to supply specialised knowledge and coaching in all regions of real estate investing for all concentrations of financial investment practical experience and skills, together with newbies and innovative investors. The curriculum, designed by a Stanford College graduate and authentic estate expense pro, strategies on line instruction in a new way by instruction students to turn into experts and giving them the tools and real-time information to scale their business enterprise as component of the coursework. Unlike numerous on line educational packages nowadays, REI College supports the demands of aspiring genuine estate buyers and business owners by instructing analyzed financial investment procedures as nicely as providing pupils entry to financial commitment software package and instruments.

“I established and introduced REI College as an modern and fingers-on strategy to serious estate expense, as a result of an on line academic system. As an professional trader myself, I wished to make a system that offers college students a leg-up on the classes I had to learn myself entering this market,” says Hamza Ibrahim, founder and CEO of REI University. “Even though the system goes outside of true estate wholesaling, this real estate financial investment apply is necessary for grownups transitioning to new careers in the industry. Our staff of qualified coaches believe this curriculum and their put together specialised information will help pupils accomplish accomplishment as their own business enterprise proprietors and generate generational prosperity and stability for themselves and their people.”

REI University’s starter study course, The Wholesaling Academy, is a 12-week software that brings together module coursework with every day reside instruction classes from subject matter make a difference authorities within the genuine estate expenditure market. The program is intended to wander the university student as a result of the wholesaling course of action, from direct technology, operating with sellers and potential buyers, to comprehending contracts and other required competencies to successfully commence their personal businesses. Graduates obtain a instrument-package of resources they can use in their wholesaling company, in addition to a completion certification and unique access to an alumni network and group for ongoing help.

A secondary study course, REI Entrepreneur, teaches learners who have finished the Wholesaling Academy how to make a crew, operationalize and scale their organization. The enterprise designs to acquire additional programs for students interested in discovering much more strategies these kinds of as correcting and flipping a household, handling shorter-expression rentals as properly as investing in other sorts of real estate like multi-relatives and professional homes.

About REI University
Produced by highly regarded true estate agent and trader Hamza Ibrahim, REI University is an on the net authentic estate investment schooling system concentrated on educating new and expert traders alike via an on line curriculum with classes, result-primarily based understanding procedures and stay coaching with marketplace specialists. Its signature system, The Wholesaling Academy, gives inexperienced traders with the applications needed to begin earning funds in as tiny as three months. You can study additional at REIUniversity.com or on TikTok, Instagram and YouTube.

Media Speak to:
Laura Panza
(949) 777-2487
333825@e-mail4pr.com

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Resource REI University

ProctorFree and Learn Test Pass Announce Real Estate Education Joint Venture

ProctorFree and Learn Test Pass Announce Real Estate Education Joint Venture

On the web exam proctoring software and genuine estate instruction leaders partner to provide end-of-study course tests for genuine estate educators.

ProctorFree + Discover Examination Go

ProctorFree + Learn Test Pass

ProctorFree + Study Examination Go

DAVIDSON, N.C., Feb. 28, 2022 (World NEWSWIRE) — ProctorFree, a world chief in online examination proctoring program, and Discover Take a look at Move, an expert in furnishing serious estate test questions, have announced a joint venture to supply an excellent knowledge for serious estate instruction companies looking for to offer pre-licensure and post-licensure exams with on the internet AI proctoring.

This joint venture concerning ProctorFree and Study Examination Move will make sure superior-high-quality proctored screening and focused exam issues for countrywide and state-distinct exams.

“Saving time, minimizing inefficiencies, and allowing greater options with this joint venture is significant for the reason that we can help save true estate educational institutions from paying out hire on a testing centre and personnel to proctor stay exams as nicely as printing and storage prices,” stated Mike Murphy, CEO of ProctorFree.

“Probably most importantly, actual estate education and learning specialists can leverage this platform to supply their content to their clients – normally, new authentic estate specialists setting up out in their occupation or seasoned actual estate professionals that are holding up with nationwide or point out licensure needs,” claimed Matt Davies, CEO of Study Test Move.

About ProctorFree

Dependent in Davidson, North Carolina, ProctorFree provides on-desire, straightforward-to-use, and expense-efficient on the internet proctoring answers, including absolutely automatic proctoring, human-assisted proctoring, protected browser-primarily based tests, and test shipping and delivery services. Master far more at proctorfree.com.

About Discover Take a look at Move

Primarily based in Hillsborough, North Carolina, Understand Check Pass is a system made to supply high-quality instruction possibilities for genuine estate instructors and education companies. Learn Check Go presents practice examinations, examination planning possibilities, and in depth end-of-course examinations for pre-license and submit-license lessons in North Carolina. Study Exam Pass is teacher-owned and -operated. Understand additional at learntestpass.com.

Media Make contact with: Meghan Hultquist // meghanh@proctorfree.com // 610-442-2481

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Graphic 1: ProctorFree + Understand Examination Go

Partnership concerning ProctorFree and Find out Check Move for serious estate education.

This content was issued by means of the push launch distribution service at Newswire.com.

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5 Tips For A Stellar 2022 Real Estate Business Plan

Making your 2022 business enterprise strategy is crucial for success in the new year, and contemplating your vision, plans and development approaches is vital for any stable program. Abide by these 5 guidelines to conclude this calendar year with a strong head get started into the next.

As we technique the conclude of 2021, it’s important for true estate agents and brokers to start off organizing and strategizing for the new yr ahead. Crafting a good and achievable company program is very important for making sure that your goals are achieved, your authentic estate interactions prosper, and your business carries on to grow yr above yr.

Right here are a 5 strategies for creating a potent small business system that will tutorial you and your crew as a result of 2022.

1. Build a mission assertion

Start organizing for the calendar year ahead by brainstorming your team’s mission statement. Question on your own and your group what you want to execute, what new milestones you want to obtain, and what sort of advancement you want to see.

Your solutions will allow you to identify your team’s collective vision for the 12 months and dwelling in on a mission assertion that aligns with that eyesight.

2. Established aims

Environment micro and macro aims is an necessary aspect of creating your small business approach. Just like with your mission statement, think about what you want to accomplish daily, weekly, regular monthly and quarterly.

The moment you’ve determined the plans you’d like to achieve throughout the year, shift your focus to the most vital component of this training: figuring out techniques to deliver those aims to fruition.

Do this by writing out in depth just about every move you are likely to consider and whatever method you are heading to hire to make each individual goal a fact. This could be doorway-knocking to obtain new business enterprise, providing a certain amount of homes a quarter or building 12 calls a day to opportunity purchasers.

Whatever your objectives are, you need to make sure that you are zeroing in on an successful study course of action that will take you straight to the complete line.

3. Dream significant, but be practical

It is significant to desire large, huge even, particularly when creating your small business. Environment lofty short- and long-time period targets will in the long run assistance encourage you and your hustle.

Even so, it is also crucial to remain practical and transfer at a speed that performs for you. Your organization will expand in excess of time and evolve organically, so never established your self up for failure by making an attempt to outpace your rivals.

4. Seek the services of a enterprise mentor

Many brokers hire a business coach to help get on their own structured for the 12 months ahead. This can be a good option if you require steering on how to adequately set aims and construction your company.

A mentor can assist you retain target, present invaluable aid and offer you meaningful guidance as you begin to plan for a new yr. A mentor can also support you choose whole edge of networking and growth options though strategizing the most effective methods to navigate any choppy waters individuals information alternatives might convey your way.

5. Make upgrades

Wanting for new ways to make improvements to and elevate your organization is essential, and the commencing of the new calendar year is a great time to evaluate your products and services and recognize alternatives to boost your choices exactly where probable.

This may possibly seem like upgrading to a far more highly developed CRM method or investing in increased social media monitoring instruments. Hoping out new, interest-grabbing approaches with listing movies is an additional possibility.

Retain your technologies up-to-date with out lessening your purchaser company. In no way overlook that elevating the customer knowledge is constantly heading to make you stand out, and engineering should be made use of to boost your existence, not exchange it. Preserving this in thoughts will let you to showcase even much more benefit to existing purchasers and potential customers in the new yr.

When creating your 2022 business strategy, taking into consideration your eyesight, goals and development procedures is imperative. From producing an inspirational mission statement and producing tangible methods to achieve your goals, to choosing a company coach and upgrading your tech arsenal, the steps to owning a effective and thriving new calendar year are in your get to, and 2022 is yours for the taking.

David Parnes is a director at The Agency in Los Angeles. Join with him on Instagram. James Harris is a director at The Agency in Los Angeles. Link with him on Instagram.