Endo Launches New Dupuytren’s Contracture Campaign Featuring Real Patients: Watching Education Unfold

DUBLIN, Jan. 10, 2022 /PRNewswire/ —

(PRNewsfoto/Endo International plc)

(PRNewsfoto/Endo Worldwide plc)

  • The marketing campaign attributes true Dupuytren’s contracture (DC) individuals and aims to handle affected person complacency, proper myths and misinformation and spotlight the Tabletop Take a look at

  • Dupuytren’s contracture is a progressive hand affliction that affects an approximated 14 million Individuals

Endo International plc (NASDAQ: ENDP) announced these days the launch of its latest tv industrial and sickness consciousness marketing campaign, Seeing Education and learning Unfold. The marketing campaign educates men and women about Dupuytren’s contracture (DC), a progressive hand condition that impacts an estimated 14 million Us citizens.

“We are applying the voices and activities of authentic clients to share education and learning about Dupuytren’s contracture and empower self-advocates,” mentioned Thomas Kolaras, Senior Vice President & Normal Manager, Health care Therapeutics at Endo. “This authenticity resonates with people—they can see them selves in the marketing campaign and may contemplate conversing to a hand professional about their options.”

“My individuals with Dupuytren’s contracture are inclined to cope with the problem for longer than essential mainly because of conflicting information that is out there,” said Dr. Heidi Coryell Shors, an orthopedic and hand operation professional. “In my opinion, Endo’s commercial and marketing campaign could support a whole lot of individuals who needlessly put up with from the situation.”

Elway-to-Day-to-day Evolution
Seeing Instruction Unfold follows Endo’s past consciousness marketing campaign, which highlighted DC individual John Elway. Right after grabbing the public’s consideration with the enable of the football legend, Endo is concentrating on every day men and women who have DC.

The new marketing campaign delivers to light-weight people’s hesitations and aims to appropriate misconceptions that could avoid numerous from looking for treatment. It also spotlights the very simple Tabletop Check, which people can do proper in their houses to determine if they must talk to a hand expert.

Viewing Instruction Unfold encourages people who believe they may have DC or all those who have been identified with DC but have not been handled to communicate to a hand expert.

Media Get
The 30- and 15-next commercials will run nationally on broadcast Television (which include networks like ESPN and United states of america and all through packages such as “Very good Early morning The united states” and “CBS Evening Information”), streaming solutions (together with Hulu and Discovery+) and on line.

The marketing campaign also consists of electronic and search advertising, social media accounts and advertisements on platforms exactly where patients are lively, a digital partnership with Conde Nast, material on well being-concentrated internet websites (which include WebMD and Every day Wellbeing) and instructional supplies in doctors’ workplaces.

About Dupuytren’s Contracture
DC is a lifelong affliction that could get even worse above time. It is really brought about by a buildup of collagen in the hand, which varieties a rope-like cord that pulls fingers towards the palm so they cannot be straightened. As DC progresses, it could develop into hard for persons to use their hand(s) for day by day tasks and functions.

About Endo
Endo (NASDAQ: ENDP) is a specialty pharmaceutical firm dedicated to supporting everyone we serve live their ideal daily life as a result of the shipping of good quality, life-improving therapies. Our decades of proven good results appear from passionate crew users all over the world collaborating to provide the best therapies ahead. Alongside one another, we boldly rework insights into treatments benefiting all those who want them, when they need them. Discover a lot more at www.endo.com or link with us on LinkedIn.

Forward-Searching Statements
Particular details in this press launch may possibly be thought of “ahead-searching statements” inside the which means of the Non-public Securities Litigation Reform Act of 1995 and any applicable Canadian securities laws including, but not restricted to, the statements by Mr. Kolaras and Dr. Shors. Statements such as words and phrases or phrases such as “consider,” “expect,” “foresee,” “intend,” “estimate,” “strategy,” “will,” “might,” “glance forward,” “intend,” “long run,” “potential” or equivalent expressions are forward-seeking statements. All ahead-seeking statements in this push release reflect Endo’s present-day anticipations of upcoming functions primarily based on current developments and details and stand for Endo’s judgment only as of the day of this press release. Genuine effects could vary materially and adversely from latest anticipations dependent on a range of factors affecting Endo’s businesses, which includes, amid other matters, the subsequent: the end result of our strategic evaluation, contingency organizing and any possible restructuring the timing, affect or benefits of any pending or foreseeable future litigation, investigations or claims or precise or contingent liabilities, settlement discussions, negotiations or other adverse proceedings our means to fulfill judgments or settlements or pursue appeals which includes bonding needs our capability to regulate to switching market place ailments our skill to entice and retain key personnel our inability to retain compliance with money covenants and working obligations which would expose us to possible situations of default beneath our outstanding indebtedness our capability to incur further debt or fairness funding for operating capital, cash expenditures, enterprise enhancement, debt support needs, acquisitions or standard company or other uses our skill to refinance our indebtedness a considerable reduction in our quick-term or lengthy-term revenues which could bring about us to be not able to fund our functions and liquidity needs or repay indebtedness. The event or risk of any this sort of final result has induced us to engage, and may outcome in further more engagement in strategic reviews that ultimately could end result in our pursuing a person or more sizeable corporate transactions or other remedial steps, together with on a preventative or proactive basis. Individuals remedial measures could incorporate a prospective company reorganization, restructuring or personal bankruptcy filing involving all or a part of our business, asset product sales or other divestitures, cost-saving initiatives, corporate realignments or strategic partnerships. Some of these actions could consider considerable time to put into action and others may demand judicial or other third-get together acceptance. Any these types of actions may well be advanced, could entail sizeable costs and expenses or could normally negatively impact shareholder value, and there can be no assurance that we will be able to carry out any of these choices on terms appropriate to us, or at all, or that they will end result in their intended rewards. Consequently, the reader is cautioned not to count on these forward-searching statements. Endo expressly disclaims any intent or obligation to update these ahead-wanting statements, other than as essential to do so by law. Added info relating to hazard elements, which include all those referenced previously mentioned, can be observed in push releases issued by Endo, as perfectly as Endo’s public periodic filings with the U.S. Securities and Trade Commission and with securities regulators in Canada, together with the discussion less than the heading “Chance Variables” in Endo’s most latest Once-a-year Report on Variety 10-K and any subsequent Quarterly Reviews on Form 10-Q or other filings with the U.S. Securities and Trade Fee.



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