Let’s Go Brandon store chain to expand in New England: ‘Business is very, very good’

Let’s Go Brandon store chain to expand in New England: ‘Business is very, very good’

Company is booming for a Let’s Go Brandon retail store chain promoting anti-President Biden merchandise across New England.

Owner Keith Lambert explained to FOX Small business he programs to expand his business into Salisbury and Cape Cod, Massachusetts – rising his places from 8 to 10 to continue to keep up with the demand during the Biden presidency.


“A shopper came into just one of our destinations [Tuesday] and bought a Let’s Go Brandon sticker and went out to his motor vehicle and caught it about his Biden sticker,” Lambert said. “And that was it, he was just like, ‘I’m completed with this dude.’”

“Persons have buyer’s regret,” he included. “Small business is really, really excellent correct now.”

Let's Go Brandon

Products is proven at a Let us Go Brandon retailer owned by Keith Lambert. (Keith Lambert)

The phrase, “Let’s go, Brandon,” took the web by storm in early Oct just after an NBC reporter at a NASCAR Xfinity Series race incorrectly claimed that lovers in the stands were chanting “Let us Go Brandon” pursuing a victory by driver Brandon Brown, when they had been seriously shouting, “F— Joe Biden!” The phrase has considering the fact that come to be a wildly well-liked anti-Biden rallying cry, breaking out at concert events, sporting situations and even churches.

Lambert’s shops at the time were named New England for Trump, but he resolved to hard cash in on the trend and by early November he experienced rebranded 1 of them as a Let’s Go Brandon keep in Hanson, Massachusetts. It was so effective that he opened a new Let us Go Brandon location in North Attleboro, also in Massachusetts, and rebranded the rest of his suppliers as Let’s Go Brandon as very well. 


Lambert has other spots in Bellingham, East Bridgewater, Easton, Somerset, and Warwick, Rhode Island, and a pop-up store that opens when the weather conditions permits.

He also has an on the web store, identified as New England for Trump, that sells a huge variety of Let us Go Brandon equipment, which include shirts, hats, masks, and ornaments.

“New England for Trump is your a single-stop store for all matters Trump and Patriotic,” the web site suggests. “The word is out and the silent vast majority have spoken!”

KANSAS CITY, KANSAS - OCTOBER 23: Brandon Brown, driver of the #68 TradeTheChain.com Chevrolet, waves to fans during pre-race ceremonies prior to the NASCAR Xfinity Series Kansas Lottery 300 at Kansas Speedway on October 23, 2021 in Kansas City, Kansas. (Photo by Sean Gardner/Getty Images)

Brandon Brown, driver of the #68 TradeTheChain.com Chevrolet, waves to lovers through pre-race ceremonies prior to the NASCAR Xfinity Series Kansas Lottery 300 at Kansas Speedway on Oct. 23, 2021 in Kansas City, Kansas.  (Sean Gardner/Getty Photographs)

Lambert said the group reception of his merchants has been mainly optimistic but not wholly with out controversy. He reported some critics have lashed out with unfavorable on line assessments and that each once in a when they’ll get an e mail or telephone call “with the stupid things that they say.”

Most not too long ago, he claimed he obtained a letter in the mail wishing dying on him and his household. 

“For the most part, it hasn’t been poor,” he said. “I do not consider them significantly.”

Lambert’s problem with Biden appears to stem from his managing of Afghanistan and the border disaster.

“His decision-earning is not fantastic,” he told Fox. “I really do not believe he’s accomplishing the occupation that he really should be executing, and I’m not joyful with it, just like a great deal of other individuals are not satisfied with it.”

And he’s not nervous about “Let us go, Brandon” losing steam once Biden leaves business office, mainly because “there’s generally heading to be something that upsets the remaining.”

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“They always get so upset, so there’s normally likely to be a slogan, a phrase, and the Trump brand isn’t likely any place,” he explained. “People even now buy plenty of Trump goods, and specially if he runs once more, I’m confident we’ll be able to remain open and hold moving with that stuff.”

As for 2024, Lambert reported he hopes Trump runs once again.

“I hope so, just like I’m certain a good deal of other folks do,” he stated.