Newtek Business Services (NEWT) Announces Upcoming Rebranding Strategy and Expanded Services


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Newtek Small business Expert services Corp. (Nasdaq: NEWT), an internally managed business development company (“BDC”), declared nowadays its potential rebranding strategy in anticipation of the acquisition of the National Bank of New York Metropolis (“NBNYC,” and the “Acquisition”), which is pending regulatory approvals and satisfaction of closing situations. Upon receipt of the pending regulatory approvals and the shut of the Acquisition, Newtek programs to alter its name to “NewtekOne®” and to rename NBNYC, the 59-year-aged nationally chartered financial institution, “Newtek Lender, National Affiliation.”

The rebranding approach is dependable with the Company’s a few-ten years previous philosophy produced by Newtek’s CEO Barry Sloane in 1995, when he identified and nurtured the notion to supply a one set of branded financial and enterprise methods to handle the desires of independent enterprise homeowners across the United States. Due to the fact then, Newtek has solidified its placement in the market as the A person Remedy for All of the Business enterprise Requires® for unbiased organization house owners, and now plans to grow upon this extended-standing product as NewtekOne®. As the before long-to-be rebranded NewtekOne, impartial business owners will be capable to accessibility their depository functions and funds motion abilities many instances a week, as nicely as create a partnership with NewtekOne by way of which they can cultivate organization interactions, as properly as obtain assistance, consultation, analytics and transactional functionality. In addition, as element of the rebranding initiative, Newtek will launch various rebranded products lines less than the names of Newtek Financial institution, Newtek Technological innovation, Newtek Payments, Newtek Lending, Newtek Payroll and Newtek Insurance policy. Newtek will also start its redesigned company site at www.newtekone.com to greater clarify, incorporate and reveal its system and mission of remaining the a single business partner for all our clients’ economic and company wants.

Newtek also formerly announced it will launch its dashboard, the Newtek Advantage™, for its depository and non-depository shoppers upon the opening of Newtek Lender. The Enterprise views the Newtek Advantage as an asset to its consumer base as it will give several own executive associations to its unbiased enterprise operator clientele outside of strictly a depository romance. The Newtek Advantage will allow for Newtek clients to conveniently interact with six exceptional subject make any difference experts in the regions of banking, lending, payment processing, technologies, payroll and insurance coverage. These partnership managers will advise and consult with with every customer on their particular person wants, and will be out there by way of e mail, telephone and movie conference. Newtek thinks the Newtek Edge will permit it to develop main retail deposits and present a tremendous advantage to its existing and new clientele by aligning Newtek with the crucial demographic of unbiased business enterprise entrepreneurs who are thought of the financial motor of the U.S. financial system. In accordance to the U.S. Smaller Business enterprise Administration Office environment of Advocacy, in 2021 this demographic represented 32.5 million modest organizations in the U.S., which equates to around 99% of all U.S. firms and 46.8% of all U.S. personnel.

Barry Sloane, President, Chairman and CEO commented, “As we patiently wait around for regulatory acceptance of our pending acquisition of NBNYC, and thereafter near the Acquisition and convert from a BDC to a lender keeping company, we are earnestly making ready for the repositioning of Newtek to improved provide its impartial-company-proprietor clientele and increase shareholder worth through the rebranding of Newtek Business enterprise Services Corp to NewtekOne. By launching the Newtek Advantage™ dashboard, we will integrate current technologies these kinds of as our patented NewTracker® referral process and Newtek File Vault technological know-how. For above two many years, Newtek has formulated the large capability to purchase shoppers cost successfully without having the use of brokers, small business progress officers, or a salesforce, by means of our patented net-dependent referral procedure, NewTracker®. Newtek presents company and monetary answers by incorporating state of the art technological know-how with people, process, and proprietary application. Indeed, Newtek has gained a overall of more than 1.9 million referrals by NewTracker from its 3rd-social gathering alliance companions, obtaining somewhere around 100,000 exceptional small business referrals for every quarter and expects to continue on to husband or wife with present and new alliance associates making use of this completely transparent referral technique to board new organization clientele.”

Mr. Sloane continued, “Newtek’s rebranding to NewtekOne will be an precise depiction of the company philosophy and what Newtek’s small business design has embodied for more than two decades. I have reported lots of occasions to the financial investment neighborhood that Newtek is an right away accomplishment, and it only took us 20 years to get there. We have owned and operated the several Newtek branded business enterprise traces that effectively serve consumers with men and women, process, and frictionless technologies in areas of lending, payments, payroll, insurance policies, and engineering remedies we glance forward to aggregating these rebranded offerings, and leveraging our NewtekOne brand name, by means of Newtek Advantage™. We believe that Newtek will be capable to placement by itself as the financial institution of the foreseeable future, nevertheless we think Newtek Financial institution will have supplemental benefits to give its independent organization owner clientele compared to what is presently supplied by the industry in phrases of conventional depository and lending merchandise that deficiency the benefit of an ongoing connection to assist with the impartial small business owner’s needs.”

Mr. Sloane concluded, “We are also seeking forward to unlocking supplemental worth in the foreseeable future by generating partnerships with other economical establishments to produce our know-how beneath their brand. For supplemental depth on our rationale and why we think this is an advantageous way for the Enterprise, we inspire you to visit the Trader Relations part of our corporate site at www.newtekone.com where by we have posted a presentation, dated August 3, 2022, detailing what the Corporation may look like as a financial institution keeping organization from a money standpoint as very well as our second quarter 2022 economic final results convention phone presentation. We could not be extra excited about our long run in a new economic and operational framework and anticipate route from our regulators in the near upcoming.”