Oral-B Announces Latest Lineup Additions and Innovations for Improved Oral Care Health, Access and Education

LAS VEGAS, January 03, 2022–(Company WIRE)–Oral-B, the industry leader in oral care innovation and #1 dentist advised brand worldwide, right now unveiled its most up-to-date electronic overall health improvements at the 2022 Purchaser Electronics Show (CES), such as its CES Innovation Award Honoree Oral-B iO10 with iOSense™ that serves as the best oral overall health coach. With its mission to permit superior oral overall health for all, it is also bringing the revolutionary Oral-B iO™ lineup to more men and women with the addition of iO4 and iO5 brushes, as very well as reimagining “Attack of the Cavity Creeps” as a enjoyment, instructional online video sport.

This push release options multimedia. Look at the total launch in this article: https://www.businesswire.com/information/residence/20220103005006/en/

iO10 supplies dwell coaching immediately on the iOSense Charger to guidebook your time, tension, and protection in true-time devoid of needing to take a cellular phone into the bathroom. (Picture: Enterprise Wire)

“Our mission does not stop at a smart toothbrush or much better brushing coach it is about developing a larger sized digital health and fitness ecosystem that qualified prospects with advanced systems, obtainable solutions and a lot more efficient academic equipment to strengthen oral treatment and wellbeing for all,” said Alita Vegas, P&G World Oral Treatment Senior Vice President. “With our most current bulletins at CES 2022, we’re developing a electronic wellbeing ecosystem to just take on the oral overall health crisis in America. Oral-B is committed to supporting people today across the globe entry the incredibly best in oral care engineering whilst teaching them about the dangers of tooth decay and encouraging healthy oral care behaviors.”

“Moreover, we are growing the iO line-up to incorporate iO4 and iO5, offering accessibility to much more folks. In addition, I’m excited to announce the start of Oral-B iO9 later on this 12 months in Latin The usa, permitting us to reach additional world wide consumers than at any time before,” Vegas concluded. “This activity-transforming, rechargeable toothbrush brought shoppers the capacity to have a experienced clean experience in just 2 minutes, and obtained the ADA seal of acceptance, acknowledged by dentists and customers as the gold regular for evaluating the basic safety and efficacy of dental merchandise.”

Oral-B iO Know-how
Initially introduced in 2020, Oral-B iO was the final result of six years of focused exploration with dental gurus to assure persons have the very best doable oral overall health results at residence. Oral-B iO strikes the ideal equilibrium in between success and practical experience and reimagines how a brush performs. It gives a unique mix of impressive characteristics, this sort of as a linear magnetic travel, bi-modal good strain sensor, and redesigned brush head, to deliver the WOW of a skilled clean experience at residence.

In medical tests, Oral-B iO presented a deeper cleaning of tooth and gums, enabling consumers to simply and efficiently manage oral overall health. When compared to guide toothbrushes, Oral-B iO people expert:

  • 100 percent more healthy gums in just 1 week

  • 6 instances much more plaque removal together the gumline

  • 3 periods larger reduction in bleeding gums

  • 83 % of gingivitis clients moved from unhealthy to balanced gums in eight weeks

  • 14.5 times greater odds of achieving balanced gums

And, when utilised with the suitable oral care products this sort of as Crest Gum Detoxify toothpaste, Crest Pro-Wellness mouthwash, and Oral-B Glide floss, the success are even greater with 100% of regimen customers resolving their gingivitis and achieving healthful gums in 12 weeks (vs. just 7% of manual users).

Introducing Oral-B iO10 with iOSense
Designed on Oral-B’s award-profitable iO technological innovation and a CES 2022 Innovation Awards honoree, the new iO10 with iOSense technologies is the top oral well being mentor. This rechargeable, electric toothbrush provides an intuitive and linked expertise that provides authentic-time insights, placing a new typical in oral care. iO10 gives dwell coaching directly on the iOSense Charger to guide your time, stress, and protection in true-time devoid of needing to consider a cellular phone into the toilet. As well as, it features a clock and a timer to aid you brush for the dentist-endorse two minutes. User brushing facts syncs to the Oral-B app for greater insights into brushing practices. With seven different cleansing modes, you can personalize your brushing for the WOW of a expert clean experience at property.

Sign up for the iO10 VIP waitlist now and you will be one particular of the initial notified when the brush is obtainable for purchase: https://oralb.com/en-us/sign up for-oralb-iO10-waitlist.

Higher Accessibility with Oral-B iO4 and iO5
Showcasing the same groundbreaking iO technology, the iO4 and iO5 permit far more folks to get improved oral health and fitness success at household by improving upon brushing routines and offering a powerful clean up. Every single brush attributes many brushing modes to personalize your cleansing practical experience, with rainbow celebration lights on the completion of brushing for two minutes and refill LED reminders directly on the handles. The iO5 can also deliver people with real-time protection tracking and coaching by means of the Oral-B app.

The iO4 and iO5 will be obtainable nationwide commencing in 2022. Priced for significantly less than $100 USD, both equally brushes will be made available in a variety of hues such as quite white, matte black, blush pink, icy blue and lavender.

Better Accessibility to Expert Dental Care
Oral-B is partnering with Grin, a leading teledentistry system, that lets shoppers to seize high-res images of their mouth on their smartphone, and securely transmit dental scans to their supplier for an at-house consultation. Jointly, Oral-B and Grin hope to remodel at-dwelling oral overall health by providing consumers obtain to customized oral wellness insights and at-residence experienced consultations.

The field of orthodontics is a fantastic example: For numerous customers, teeth straightening under the treatment of a regional orthodontist is inaccessible—either because of to distance from an business office or the time commitment. The Grin system consists of a scope that affixes to any smartphone and will allow orthodontists to transition affected person look at-ins from in-business office to remote, which includes monitoring tooth motion, gum wellbeing, and oral cleanliness. With the Oral-B and Grin partnership, now orthodontists can nearly advocate the oral care products and behaviors their clients want to keep superior oral wellbeing remedy. This is specifically important for kids, exactly where early identification and remediation of poor oral hygiene can prevent extended treatment length and added office environment visits.

Oral-B and Grin imagine that when consumers have a excellent comprehending of their oral health, they can acquire action early by deciding on the proper solutions, modifying conduct, and having more regular, knowledgeable discussions with their dentist. Above the coming months, Oral-B and Grin will begin to reveal innovation that empowers individuals and their family members to just take increased handle of their oral wellbeing at household.

You can find far more data on Grin at get-grin.com.

Attack of the Cavity Creeps
Oral treatment training is a essential part of general overall health, and children are specifically prone to tooth decay. In fact, getting cavities at an early age will make you four occasions more most likely to have dental difficulties as an grownup. Recognizing this, Oral-B and Crest have produced an immersive online video game —”Assault of the Cavity Creeps” — centered on the fondly remembered ad campaign from the late 70’s and early 80’s that teaches youngsters far better oral wellness patterns. Getting shown at CES for the extremely 1st time, gamers will fall into the middle of Toothopolis and entire missions to beat undesirable breath, discoloration, early indications of gum illness, enamel erosion and defeat Normal Decay.

“Attack of the Cavity Creeps” will also be rolled out to young ones and people as a aspect of Crest and Oral-B’s dedication to “Closing the Smile Gap” by way of dental treatment entry, education and learning and oral care donations. Engage in at www.pglifelab.com.

For far more information and facts on Oral-B, make sure you take a look at oralb.com.

About Procter & Gamble
P&G serves shoppers all-around the planet with 1 of the strongest portfolios of dependable, high quality, leadership makes, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in roughly 70 nations around the world all over the world. Be sure to check out http://www.pg.com for the hottest news and information and facts about P&G and its manufacturers. For other P&G news, stop by us at www.pg.com/information.

See supply edition on businesswire.com: https://www.businesswire.com/news/household/20220103005006/en/

Contacts

Company Call
James Collard, Citizen Relations
[email protected]
(801) 698-7824

P&G Call
Velvet Gogol Bennett, P&G
[email protected]
(513) 634-5576