How top college athletes monetize their ‘brand’ with sponsorship deals

How top college athletes monetize their ‘brand’ with sponsorship deals

Aliyah Boston, a 20-calendar year-aged star ahead for the prime-rated College of South Carolina women’s basketball staff, was established on producing some spectacular economical moves off the court docket in the off season.

She signed a deal with rapid-foodstuff chain Bojangles — and bought paid out.

“An individual requested me about generally accomplishing a marketing for the new chicken sandwich that came out,” mentioned Boston, a communications significant, who then created a movie and Instagram article.

It was just the starting. A lot of firms have due to the fact achieved out to her about sponsorships and endorsements. She decides when to say indeed.

Boston is among the a expanding quantity of faculty athletes with more chances than at any time to spouse with businesses and profit from the use of their title, image and likeness.

Aliyah Boston, a basketball player at University of South Carolina, is earning money by means of sponsorships and endorsements thanks to a new NCAA plan.

CNBC

At a particular NCAA convention on Monday, delegates talked about creating important alterations to its structure — together with supporting university athletes having paid out for “NIL” actions, like autograph signings, endorsements and private appearances. Ahead of an interim plan went into impact July 1, the NCAA — the human body that regulates higher education athletics – experienced extended denied athletes people rights.

“NIL is like a reward for us,” Boston explained. “It truly is a way for us to display off our brand and what we are all about.”

A lot more than half of the 16-player group has NIL bargains, mentioned University of South Carolina head coach and Women’s Basketball Hall of Famer Dawn Staley. “Some of them have some worthwhile promotions, and some of them are just currently being influencers.”

Nevertheless with new chances arrive new worries to make guaranteed students stay clear of fiscal missteps. Staley, who has coached the South Carolina team for 13 seasons and played in the WNBA for 8 several years, shared this motto on Twitter: “Be a business enterprise. Be a brand name. Be on the lookout for Uncle Sam!”

NFL linebacker Brandon Copeland agrees that not currently being mindful of the likely tax strike on this newfound money is a single of the major probable pitfalls for gamers — in university and the professionals.

Copeland, a member of the CNBC Invest in You Monetary Wellness Council, reported it is really time for pupils to generate a economic game plan.

“I want all these school athletes who are about to make those people checks and about to make that revenue to understand how your revenue functions, and set a spending budget in position — so you don’t get caught without having the correct amount of revenue to be able to pay back that tax invoice,” claimed Copeland, who teaches a individual finance system at the Wharton School at the College of Pennsylvania through his off year.

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Various colleges and universities are partnering with prosperity advisors and independent advisory companies to give economic training to pupil athletes and their family members to help them make realistic and prudent revenue moves. Altius Athletics Companions, which has contracts with 13 educational facilities, is operating with Morgan Stanley to provide money sources to pupils.

The advisory agency would not broker promotions for university student athletes, but serves as a resource, stated Altius Sports activities CEO Casey Schwab.

“We feel pretty strongly that we’re ready to teach far more objectively and extra thoroughly due to the fact we you should not have an financial stake in 1 offer about the other,” he explained. “When they simply call and say, ‘Hey, I have this option. What questions ought to I request?’, we are like the on-demand from customers source for athletes at our educational facilities.”

Sandra Richards, who leads Morgan Stanley’s International Sports and Amusement organization, has just about 200 monetary advisors who get the job done completely with famous people, experienced athletes — and, much more recently, higher education players, too. She said furnishing economic education and learning is a successful approach for young athletes’ top success.

“They have obtain, additional access than those people that came up in the past, to definitely elevate and leverage the chances in entrance of them,” she explained.

Penn State offensive lineman Caedan Wallace, pictured with his father, is presently juggling offers with a vehicle dealership and athletic attire shop.

Wallace loved ones

Penn State offensive lineman Caedan Wallace, 21, is at present juggling bargains with a motor vehicle dealership and athletic attire store. The communications main said he’s been leaning on his father for tips and programs to set the dollars he has attained toward extended-term goals.

“I see myself in the following couple of yrs setting up to commit a large amount,” he mentioned.

Track and industry star turned TikTok influencer Matthew Boling has racked up thousands and thousands of views on social media. With more than 1 million followers, he grabbed the attention of a major brand name — Taco Bell. The 20-calendar year-aged College of Georgia enterprise marketing key would not disclose the phrases, but said this to start with deal has been a video game changer.

“It is just enjoyment to be a portion of it and be capable to consume some tacos,” he stated, incorporating he is energized to be ready to make income for the 1st time. He is working with financial advisors and his father to enable manage new cash flow and new prospects.

“I do come to feel like the CEO of my very own model,” he mentioned.

College loan forgiveness program gets re-tooled for extra credit

College loan forgiveness program gets re-tooled for extra credit

(WIVB) – The Biden administration has manufactured changes to student bank loan forgiveness application that was not creating the quality.

But these alterations are only non permanent.

The community support loan forgiveness software was receiving horrible grades from the federal government due to the fact it was failing college or university graduates it was intended to be serving to, so the U.S. training section manufactured some variations to give previous students some more credit rating.

Noelle Carter, president of Consumer Credit Counseling Support instructed News 4 that the pupil mortgage forgiveness program has these kinds of an abysmal history due to the fact it was unbelievably sophisticated in its requirements.

The application was created to reward learners who selected community assistance work opportunities immediately after graduation – 10 years of on-time personal loan payments, and the equilibrium of their credit card debt would be wiped out.

“Lo and behold, 10 several years later on people today go and qualify – or feel that their loans are likely to be forgiven – and 99 p.c of the financial loan apps ended up denied,” Carter said.

Carter stated qualifying for financial loan forgiveness is a complex method so the U.S. Section of Schooling is giving a half million former college students who have been rejected a constrained time to re-utilize and get into the plan.

So much it would seem to be functioning.

Instructor Debbie Baker borrowed $35,000 for her college or university research in 1999, but following 10 yrs of on-time payments her balance much more than doubled right after she was rejected for the forgiveness method.

Baker re-applied adhering to the new pointers, and the entire credit card debt has been wiped out.

“It’s brain-boggling, just the pressure and panic that has been lifted,” Baker claimed.

Lively service customers who have felt the sting of rejection are also acquiring aid through the improvements.

University bank loan payments are deferred though armed service personnel are serving their region, so they have been not counted toward forgiveness, due to the fact all public assistance work opportunities had been regarded as the similar.

“So you could be a teacher, you could be a support member,” Carter stated. “It is just about all, the prerequisite of the application, or a rule of the method was, months of deferment really don’t rely in the direction of months of forgiveness.”

Shopper Credit rating Counseling Company can guideline public assistance workers by way of the application course of action for bank loan forgiveness, for a nominal rate.

The re-tooled forgiveness software wraps up on Oct 31, 2022, but the ultimate bell rings for some of the other reduction programs, a large amount quicker.

Al Vaughters is an award-successful investigative reporter who has been aspect of the Information 4 staff considering that 1994. See extra of his function in this article. To submit a Phone 4 Motion, click on in this article.

Are you looking for money? 5 tips to convince investors with your business idea

Are you looking for money? 5 tips to convince investors with your business idea
This post was translated from our Spanish version working with AI systems. Mistakes may well exist because of to this course of action.

Opinions expressed by Entrepreneur contributors are their own.

Venture capitalists concur: though business enterprise credit is down 12.8{ac23b82de22bd478cde2a3afa9e55fd5f696f5668b46466ac4c8be2ee1b69550} this year and investments in rising organizations are down, they are usually on the lookout for very good enterprise opportunities… whilst not all convince them.

Depositphotos.com

What are the critical properties to receive financing?

When you have extra than 100 startup proposals a yr, these five properties are critical:

1. Be direct. Venture capitalists can normally determine in a short time regardless of whether they want to dig deep with a startup or refuse to fund it. This analysis happens in the initial 30 seconds. As a result, regularity is essential. This signifies that you must be direct and steer clear of “hanging around” or displaying a extensive introduction.

A 30-2nd introductory speech about the benefit proposition is encouraged. At that time, investors ought to know the goal industry, the will need for that current market, and its remedy.

Gradual or “mysterious” disclosures never do the job. Buyers typically dismiss people who make them discover out what business they are in more than time. As an alternative, whoever articulates the price proposition at the commencing of the presentation gets them to hear.

The quick pitch can be followed by a rapid powerful tale or statistic to pique the interest of a prospective trader.

This tips appears straightforward ample, but one particular of the most frequent issues entrepreneurs make when introducing their startup is to commence by location the ideal stage fairly than diving into the story by itself.

While giving a bit of context is good, ironically starting the presentation with this facts indicates that possible funders deficiency the framework to recognize the proposal. Hence, the investigate collected on the sizing and dynamics of the marketplace is described right until the essential concept has been shared with them.

2. Focus the market place. When introducing investors, numerous business owners aim on the extensive measurement of the probable market for their solution or Full Addressable Current market (TAM) and how much of it they trust they can sooner or later capture. That might seem reasonable, but targeting the TAM is far too broad to be useful for younger businesses.

It is not just about speaking the dimension of the industry and the players but exhibiting investors the certain niche. Realities, not visions.

By figuring out the market place phase, you come across a a lot more instant foothold for the business, acquire some traction, and commence to prosper.

3. Assist the workforce. Business people typically present their company with a few crucial men and women readily available to give extra facts on features of the organization. But it pays to offer you a rapid and outstanding overview of what just about every member presents the company.

Show off what is amazing about the staff, because these endorsements create trustworthiness for them even just before they have spoken at the conference. It also offers traders with distinct and timely details on what roles these persons participate in and which of them can be counted on to do a particular work. Finally, they regulate to project a chief able of main the business and delivering a balanced return to traders.

4. Automate the demo. Presentation meetings are wonderful options to impress. But they also contain likely technological failures that can forged question in the minds of funders.

Somewhat than striving to navigate an untested product in an uncertain natural environment, make a movie of the products with a voice-over, demonstrate wireframes of the new principle, or build a sequence of screenshots of the new strategy. Possibly of these will exhibit the customer’s working experience with the company though minimizing the hazard of technological know-how failure.

A use situation forward of time is also advisable so they know just what you want to display them. A state of affairs involving a concentrate on shopper should be adequate to get a appropriate preview of the model.

5. Make sure of financing. Displays are about securing funding. Good results implies that an investor decides to commit in trade for money in the corporation. This is not the time to be shy or much too frugal.

So when you talk to for funds, you have to question two times for what is needed mainly because not everything you do will go easily and unforeseen prices transpire all the time. By duplicating the software, unforeseen problems can be covered without turning to investors to ask for supplemental cash.

When speaking economic demands, the whole issues really should be divided into four groups: 1) individuals, 2) product refinements and advancements, 3) infrastructure, 4) sales and advertising. Allocating approximate quantities in these groups will aid traders understand the needs of the business and configure its infrastructure.

Explaining how you intend to use the cash and what the achievement metrics are along the way generates certainty.

What’s in the $1.2T bipartisan infrastructure bill?

What’s in the .2T bipartisan infrastructure bill?

President Biden on Monday plans to sign the long-stalled $1.2 trillion infrastructure package into law, an integral part of his economic agenda and the largest investment in the nation’s crumbling roads and bridges in decades.

The bill includes more than $500 billion in new spending that will be invested in “core” infrastructure projects such as roads, broadband internet and electric utilities over the next eight years. The White House has billed the measure as a “once-in-a-generation investment” and has projected that it will create 2 million new jobs, Real Estate.

BIDEN PITCHES REVAMPED MILLIONAIRES TAX, GLOBAL MINIMUM TO FUND SPENDING BILL

The House approved the bill on Nov. 5 in a 228-206 vote, with 13 Republicans joining Democrats. It ended weeks of back-and-forth negotiations between moderate and progressive lawmakers, who wanted to tether the smaller infrastructure bill to a larger tax and spending plan to ensure that centrist Democrats supported both. The Senate had already passed the legislation on a 69-30 vote in August.

Biden union

“It’s hard, but we can still come together to get something big done for the American people,” Biden said. “It will create millions of new jobs. It will grow the economy. And we’ll win the world economic competition that we’re engaged in in the second quarter of the 21st century with China and many other countries around the world.”

Here’s a breakdown of how the money in the bipartisan bill would be allocated:

Transportation: $312 billion

A majority of the new spending in the bill goes directly toward repairing the country’s aging transportation system. The White House has said that 173,000 total miles of America’s highways and major roads and 45,000 bridges are in poor condition.

The bill also includes a substantial investment in bridges – the Biden team said the $40 billion set aside in new funds for bridge repair, replacement  and rehabilitation is the single largest dedicated investment since the construction of the interstate highway system.

  • Roads, bridges, major projects: $109 billion
  • Safety: $11 billion
  • Public transit: $49 billion
  • Passenger and freight rail: $66 billion
  • Electric vehicles: $7.5 billion
  • Electric buses/transit: $7.5 billion
  • Reconnecting communities: $1 billion
  • Airports: $25 billion
  • Ports and waterways: $16 billion
  • Infrastructure financing: $20 billion

Other infrastructure: $266 billion

The bipartisan infrastructure bill also seeks to address a lack of broadband infrastructure with a $65 billion investment to ensure most Americans have access to reliable, high-speed internet. The bill will also bolster the power grid to prevent against outages that have become commonplace in recent years with a $65 billion investment.

Another substantial chunk of the funding – $55 billion – will go toward water and wastewater infrastructure, including $15 billion to replace lead pipes and $10 billion to address contamination from manufactured chemicals (polyfluoroalkyl substances).

  • Water: $55 billion
  • Broadband: $65 billion
  • Environmental remediation: $21 billion
  • Power, including grid authority: $73 billion
  • Western water storage: $5 billion
  • Resilience: $47 billion

“Democracy requires compromise,” a White House fact sheet said. “The historic Bipartisan Infrastructure Framework will make life better for millions of Americans, create a generation of good-paying union jobs and economic growth, and position the United States to win the 21st century, including on many of the key technologies needed to combat the climate crisis.”

How will the measure be paid for?

One of the biggest sticking points was how to pay for the measure. The White House said in a fact sheet that it would be funded with $250 billion in unused coronavirus relief funds, $53 billion in unused unemployment insurance and sales from the strategic petroleum reserve, among other measures.

Here are all of the revenue sources listed by the White House:

President Biden exits the White House residence on the South Lawn as he walks toward Marine One Nov. 12, 2021 in Washington, D.C.  (Photo by Drew Angerer/Getty Images / Getty Images)

  • Strengthen tax enforcement when it comes to cryptocurrencies like Bitcoin
  • Unemployment insurance program integrity
  • Redirect unused unemployment insurance relief funds
  • Repurpose unused relief funds from 2020 COVID-19 emergency relief legislation
  • State and local investment in broadband infrastructure
  • Allow states to sell or purchase unused toll credits for infrastructure
  • Extend expiring customs user fees
  • Reinstate Superfund fees for chemicals
  • 5G spectrum auction proceeds
  • Extend mandatory sequester
  • Strategic petroleum reserve sale
  • Public-private partnerships, private activity bonds, direct pay bonds and asset recycling for infrastructure investment
  • Macroeconomic impact of infrastructure investment

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Platinum Business Services LLC | U.S. GAO

Platinum Business Services LLC | U.S. GAO

DOCUMENT FOR PUBLIC RELEASE
The decision issued on the date below was subject to a GAO Protective Order. This redacted version has been approved for public release.

Decision

Matter of:  Platinum Business Services LLC

File:  B-419930

Date:  September 23, 2021

Lee Dougherty, Esq., Effectus PLLC, for the protester.
Elizabeth N. Jochum, Esq., Zachary D. Prince, Esq., and Léa A. Dickinson, Esq., Smith Pachter McWhorter PLC, for Delviom, LLC, the intervenor.
Ekta Patel, Esq., Department of Homeland Security, for the agency.
Jacob M. Talcott, Esq., and Jennifer D. Westfall-McGrail, Esq., Office of the General Counsel, GAO, participated in the preparation of the decision.

DIGEST

1.  Protest challenging agency’s evaluation of protester’s quotation is denied where evaluation was reasonable and consistent with the terms of the solicitation.

2.  Protest alleging awardee engaged in impermissible “bait and switch” is dismissed where protester fails to demonstrate awardee “baited” the agency, or intended to replace furnished key personnel with less qualified personnel.

Platinum Business Services LLC, an 8(a) small business of Catonsville, Maryland, protests the issuance of a task order to Delviom, LLC, an 8(a) small business of Ashburn, Virginia, under request for quotations (RFQ) No. 70FA3021Q00000022, issued by the Department of the Homeland Security (DHS), Federal Emergency Management Agency (FEMA) for cyber assessment and risk management support services. The protester argues the agency unreasonably evaluated its quotation, which led to an improper award to Delviom.  The protester also argues the awardee engaged in an impermissible bait and switch tactic with respect to its proposed key personnel.

We deny the protest in part and dismiss it in part.

BACKGROUND

On April 16, 2021, FEMA issued the RFQ as a set-aside for 8(a) small businesses in accordance with Federal Acquisition Regulation (FAR) section 8.405-5.[1]  Agency Report (AR), Tab 7, RFQ at 1-2.[2]  The agency sought a vendor to provide security assessments of information technology systems, security control assessments for security authorizations, and support for the information system life cycle.  Id. at 1. 

The RFQ contemplated the issuance of a fixed-price task order for a base period of twelve months and an option period of another twelve months.  AR, Tab 1, Contracting Officer’s Statement (COS) at 1.  The RFQ provided for the evaluation of quotations based on three evaluation factors:  past demonstrated experience, technical and management capability, and price.  RFQ at 1-6.  The RFQ anticipated award on a best-value tradeoff basis where past demonstrated experience was the most important factor; technical and management capability was the second most important factor; and the non-price factors, when combined, were more important than price.  Id.  The RFQ provided for a two phase evaluation scheme.  Id. at 1.  The due date for quotations for phase one was May 5; phase two submissions were due by May 19.  Id.

The evaluation of prior demonstrated experience under phase one required each vendor to provide a narrative demonstrating its relevant experience in meeting the requirements of FEMA’s cyber security program.[3]  Id. at 3.  The RFQ further required vendors to submit prior demonstrated experience on (1) a top-secret contract and (2) three government contracts within the last five years involving requirements that are similar to the technical requirements of the current solicitation.  Id. at 4.  In addition to the two required types of experience, the RFQ provided the following three areas of prior demonstrated experience that were highly desired by the agency:  (1) work on at least one prime contract of the same complexity worth at least $20 million; (2) work with high value assets, and risk and vulnerability assessment sub-categories; and (3) experience with DHS working with specific cyber security tools.  Id. at 3.

Following the agency’s evaluation of the phase one submissions, the agency would advise vendors as to whether they were likely to be viable competitors and should proceed to phase two.[4]  Id. at 2.  The solicitation explained that the agency’s intent in furnishing this advice was to minimize quotation preparation costs for vendors with little chance of award.  Id.

For the phase two evaluation of the technical and management capability factor, the RFQ required vendors to demonstrate the ability to provide an organizational and management structure for security assessment services across all FEMA offices.  Id. at 4.  Additionally, the RFQ required vendors to submit resumes for a project manager and cyber security subject matter expert (SME), which the RFQ identified as key personnel.  Id. at 5.  In evaluating technical and management capability, the RFQ provided that the agency would assess the likelihood that the vendor’s approach would meet the requirements of the solicitation; the agency would also evaluate the vendor’s plan to organize, access, and manage resources such as personnel and subcontracts.  Id. at 4‑5.  The RFQ provided that total evaluated price would include the vendor’s price for the base and option periods.  Id. at 5-6.

The agency received five quotations for phase one.  COS at 7.  Following the phase one evaluation, Platinum received an advisory notification that its quotation was one of the lowest-rated quotations, and was unlikely to be selected for award.  Id. at 8.  The protester nonetheless proceeded with submission of a quotation for phase two.

The agency received four quotations for phase two, including a quotation from Platinum.  Id. at 7‑8.  The final results for the technical and price evaluation were as follows:

 

Platinum

Delviom

Vendor 3

Vendor 4

Prior Demonstrated Experience

Low Confidence

Some Confidence

Some Confidence

Some Confidence

Technical and Management Capability

Some Confidence

High Confidence

Some Confidence

Some Confidence

Total Evaluated Price

$21,822,701

$16,403,940

$18,549,563

$16,899,884

 

Id. at 7.

The agency determined that Delviom’s quotation represented the best value, and issued the task order to Delviom on June 11.  Id. at 10.  This protest followed.

DISCUSSION

Platinum contends the agency’s evaluation of its quotation was arbitrary and capricious.[5]  Platinum also contends Delviom engaged in an impermissible bait and switch with respect to its key personnel.  For reasons discussed below, we deny the protest in part and dismiss it in part.

The evaluation of quotations is a matter within the discretion of the procuring agency. Peregrine Integrated Mgmt., Inc., B-414788, B-414788.2, Sept. 11, 2017, 2017 CPD ¶ 286 at 2.  In reviewing a protest of an agency’s evaluation of quotations, it is not our role to reevaluate quotations; rather, our Office will examine the record to determine whether the agency’s judgment was reasonable and consistent with the solicitation criteria.  Id.  A vendor’s disagreement with the agency, without more, does not render the evaluation unreasonable.  Encorp-Samcrete Joint Venture, B-284171, B-284171.2, Mar. 2, 2000, 2000 CPD ¶ 55 at 4. 

Platinum contends the agency’s evaluation of its prior demonstrated experience was unreasonable because it had the highest overall technical rating under a prior solicitation for the services.[6]  Protest at 9.  According to Platinum, the differences between the two solicitations were “unsubstantial” and therefore, the award to Delviom under the current solicitation is unreasonable.  Id.  We disagree.  Our Office has consistently explained that each federal procurement stands on its own, and an agency may reach a different evaluation judgment from one it has reached under a different solicitation, so long as the evaluation being challenged is reasonable.  Buffalo Computer Graphics, Inc., B‑416244, July 17, 2018, 2018 CPD ¶ 247 at 4-5 n.5.  In other words, Platinum’s previous evaluation under a now-canceled solicitation has no bearing on the reasonableness of the current evaluation. 

Platinum also takes issue with the findings of the technical evaluation team (TET) on which its low confidence rating for experience was based.  The TET identified two areas in the protester’s quotation that decreased its confidence Platinum could successfully perform the requirements of the RFQ:

(1) Contractor did not provide prior demonstrated experience that was of the scope, scale, and complexity of our technical requirements.  All the task order requirements were not covered (e.g., task order 6, software/hardware experience);

(2) Prior demonstrated experience that demonstrated work in the high value assets, and risk and vulnerability assessment subcategories was not of the relevance and required scale and scope.

AR, Tab 12, TET Report at 13.

Platinum challenges the finding that it failed to provide experience in task area six. Comments at 2.  In support of this contention, Platinum identifies a matrix included in its quotation wherein it represented (with an x in a column titled Task Area 6) that it had experience in this area due to a contract it performed for the Office of Naval Research (ONR).  AR, Tab 9, Phase One Proposal at 9.  The protester does not dispute that it failed to demonstrate task area six experience on the other two contracts that it submitted for evaluation, however, and the TET noted this failure.  AR, Tab 12, TET Report at 15. While Platinum contends that the solicitation did not require that every prior contract cover every task area, we think that the evaluators could reasonably have viewed the protester’s failure to provide task area six experience on two of its three contracts as decreasing their confidence in its ability to successfully perform the requirements of the RFQ.  On this record, we fail to see that the evaluators’ finding was unreasonable. 

Platinum also disputes the finding pertaining to its demonstrated experience in high value assets/risk and vulnerability assessment subcategories.  Comments at 2-3.  Platinum contends its quotation included a section addressing this area in which it “meticulously and thoroughly details each aspect of the subcategories listed by the Agency.”  Id. at 3.  The TET found Platinum’s demonstrated experience in the above areas was not “of the relevance and required scale and scope.”  AR, Tab 12, TET Report at 13.  While Platinum points to a section in its quotation where it described its experience with the vulnerability assessment subcategories, Comments at 3, it does not address the underlying basis for the finding–i.e., that the experience it described in its quotation pertaining to the vulnerability assessment subcategories was not on contracts of the required scale and scope.  Because Platinum has not established the agency unreasonably viewed the contracts on which the experience was demonstrated as insufficiently similar, we find no merit to this argument and deny this protest ground.

Platinum also contends the agency’s evaluation of its technical and management capability was unreasonable.  Protest at 11.  Specifically, Platinum cites the agency’s post-award explanation wherein the agency stated that Platinum’s quotation would have been more competitive if it (1) explained how Platinum planned to develop and influence cybersecurity architecture and strategy, and (2) discussed the importance of, and collaboration about, policy change.  Protest, attach. 5, Brief Explanation at 1.  According to Platinum, this evaluation conclusion was unreasonable because Platinum’s quotation devoted an entire section to its plan to develop cybersecurity architecture and strategy.  Protest at 11.  Additionally, Platinum contends it mentioned the word “collaboration” several times throughout its quotation.  Id.

The RFQ instructed vendors to address several specific topics under the technical and management capability factor.  RFQ at 4-5.  One topic required vendors to explain how the vendor planned to develop and influence cyber security architecture and strategy for emerging technology from a legacy environment; a second was to explain how the vendor intended to manage the creation and distribution of policies and procedures to stakeholders for awareness.  Id. at 5.

With respect to Platinum’s discussion of developing cybersecurity architecture and strategy, the agency acknowledges that Platinum devoted an entire section to this area, but responds that the explanation was “vague” and did not provide specifics on how Platinum planned to develop these areas.  MOL at 13.  For example, the agency argues that Platinum used only broad phrases such as “infuse new ideas and technologies” and “apply reach back expertise,” but failed to provide specifics on how these concepts would actually influence cybersecurity and architecture.  Id.  With respect to collaboration, the agency contends Platinum did not sufficiently address the importance of policy changes, despite mentioning collaboration several times.  Id. at 13-14.

Essentially, Platinum argues that in phase two the agency should have assigned its quotation a rating of high confidence instead of some confidence.  As mentioned above, our Office will not reevaluate quotations; we review only whether the agency’s judgment was reasonable and consistent with the solicitation.  Encorp-Samcrete Joint Venture, supra, at 4.  Here, the agency contends Platinum’s explanations lacked the specificity desired by the agency to assign its quotation a rating of high confidence for phase two.  Based on the record, we have no basis to determine the agency’s evaluation here was unreasonable.  This protest ground is also denied.

Platinum next challenges the award to Delviom on the ground that Delviom engaged in an impermissible “bait and switch.”  Protest at 13.  Specifically, Platinum alleges that following the award, Delviom listed a job posting for a cyber security SME using the language from the solicitation.  Id. at 13-14.  Platinum contends Delviom submitted key personnel it had no intention of using during contract performance.  Comments at 7.

A protester’s argument that key personnel identified in an awardee’s quotation will not perform under the resulting contract is generally a matter of contract administration that our Office will not review.  Bid Protest Regulations, 4 C.F.R. § 21.5(c).  To establish an impermissible bait and switch, a protester must show that a firm either knowingly or negligently represented that it would rely on specific personnel that it did not expect to furnish during contract performance, and that the misrepresentation was relied on by the agency and had a material effect on the evaluation results.  Data Mgmt. Servs. Joint Venture, B-299702, B-299702.2, July 24, 2007, 2007 CPD ¶ 139 at 10.  Even where there is evidence of a planned switch in key personnel, our Office will not find an impermissible bait and switch where there is no evidence of baiting, i.e., an intent to replace proposed key personnel with less qualified personnel.  Id.; Dynamic Security Concepts, Inc., B-416013, B-416013.2, May 15, 2018, 2018 CPD ¶ 186 at 6.

We dismiss this protest ground as Platinum has failed to make a threshold showing, namely that Delviom “baited” the agency, or intended to replace key personnel with less qualified personnel.  Even if we accept as true Platinum’s assertions that Delviom knowingly furnished a cyber security SME that it did not intend to use, that the agency relied on that misrepresentation, and that the agency’s reliance had a material effect on the evaluation, Platinum has not shown, nor does the record support, a conclusion that Delviom intended to replace its proposed cyber security SME with someone less qualified.  This protest ground is dismissed for failure to state a valid basis of protest.  4 C.F.R §§ 21.1(c)(4), (f).

The protest is denied in part and dismissed in part.

Edda Emmanuelli Perez
General Counsel

Online Education Market Research Report Highlights the Key Findings in the Area of Vendor Landscape, Key Market Segments, Regions, and Latest Trends and Drivers

Online Education Market Research Report Highlights the Key Findings in the Area of Vendor Landscape, Key Market Segments, Regions, and Latest Trends and Drivers

NEW YORK, Nov. 15, 2021 /PRNewswire/ — The latest Online Education Market research report by Technavio infers that the growing advantages of online learning is driving this market’s growth.

Attractive Opportunities in Online Education Market by Type and Geography - Forecast and Analysis 2020-2024

Attractive Opportunities in Online Education Market by Type and Geography – Forecast and Analysis 2020-2024

Resulting in a market growth of USD 247.46 billion from 2019 to 2024, For More additional information about the market View FREE sample report.

Vendor Landscape

The market structure is expected to remain fragmented during the forecast period. The report also offers information on several market vendors, including 2U Inc., Ambow Education Holding Ltd., Coursera Inc., edX Inc., iTutorGroup, LinkedIn Corp., McGraw-Hill Education Inc., Pearson Plc, Udacity Inc., and Udemy Inc. among others.

Vendors are deploying growth strategies such as product/service extensions, technological innovations, and M&As to compete in the market.

2U Inc. – In May 2019, 2U Inc. announced the acquisition of Trilogy Education Services Inc., a workforce accelerator that prepares adult learners for high-growth careers in the digital economy.

View more about the market’s vendor landscape highlights with a comprehensive list of vendors and their offerings.

Key Market Segmentation

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Regional Market Outlook

APAC will register the highest growth rate of 34.41{ac23b82de22bd478cde2a3afa9e55fd5f696f5668b46466ac4c8be2ee1b69550} among the other regions. Therefore, the online education market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.

China is a key market for online education in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The presence of a large consumer base, increasing awareness about online courses, growing Internet penetration, the adoption of smartphones, the increasing emphasis on technology by educational institutions, and favorable government initiatives will facilitate the online education market growth in APAC over the forecast period.

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Latest Trends Driving the Global Online Education Market

Online learning is in demand owing to the high cost and limited accessibility associated with traditional printed textbooks. Moreover, the availability of various support solutions, such as learning management solution (LMS) and enterprise resource planning (ERP), as well as augmented reality (AR), virtual reality (VR), blended learning solutions, and student assessment software, has further played a major role in enhancing the demand for online education by various schools and universities.

Institutions in the higher education segment use technologies such as AR and VR for activities such as assessments, the distribution of educational content, and the sharing of schedules. This helps students especially from medical science and engineering, which require extensive practical learning. Moreover, educational apps are also witnessing significant traction in diverse learning experiences, such as teaching children with disabilities. These factors will positively impact the market growth.

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Online Education Market Scope

Report Coverage

Details

Page number

120

Base year

2019

Forecast period

2020-2024

Growth momentum & CAGR

Accelerate at a CAGR of 18{ac23b82de22bd478cde2a3afa9e55fd5f696f5668b46466ac4c8be2ee1b69550}

Market growth 2020-2024

USD 247.46 billion

Market structure

Fragmented

YoY growth ({ac23b82de22bd478cde2a3afa9e55fd5f696f5668b46466ac4c8be2ee1b69550})

17.59

Regional analysis

North America, APAC, Europe, South America, and MEA

Performing market contribution

APAC at 34{ac23b82de22bd478cde2a3afa9e55fd5f696f5668b46466ac4c8be2ee1b69550}

Key consumer countries

US, China, Germany, UK, France, and Canada

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

2U Inc., Ambow Education Holding Ltd., Coursera Inc., edX Inc., iTutorGroup, LinkedIn Corp., McGraw-Hill Education Inc., Pearson Plc, Udacity Inc., and Udemy Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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