Rumble offers Joe Rogan $100M contract amid Spotify controversy

Rumble is giving Joe Rogan a $100 million offer to be a part of the Canada-based online video platform in an attempt to woo the preferred podcast host away from Spotify.

“We stand with you, your visitors and your legion of supporters in want for real conversation. So we might like to present you 100 million good reasons to make the globe a greater put,” Rumble CEO Chris Pavlovski wrote in a note shared on Twitter. “How about you carry all your displays, both of those previous and new, with no censorship, for 100 million bucks over four yrs? This is our prospect to help save the environment. And yes, this is absolutely legit.” 

Reps for Rumble, Rogan and Spotify did not immediately return FOX Business’ requests for remark.

In 2020, Joe Rogan went unique with Spotify in a offer that could web the podcaster about $100 million. 

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Rumble, which released in 2013, reached a complete of 39 million every month lively consumers in January, marking a 19{ac23b82de22bd478cde2a3afa9e55fd5f696f5668b46466ac4c8be2ee1b69550} increase about the former month. 

In December, the firm declared it would go community as a result of a small business mixture with particular purpose acquisition company CF Acquisition Corp. as portion of its mission to consider on Huge Tech as an alternate to YouTube. That same month, Trump Media & Technologies Team declared it experienced entered an arrangement with Rumble to deliver video clip and streaming companies to Reality Social, a social media system anticipated to launch at the stop of the initially quarter of 2022. 

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Rumble’s offer will come as a slew of artists announced ideas to remove their music from Spotify around accusations that Rogan’s podcast has unfold COVID-19 misinformation, which include Neil Young, Joni Mitchell, Nils Lofgren, Graham Nash, India Arie, David Crosby and Stephen Stills. 

Joni Mitchell and Neil Younger are amid the artists who have pulled their tunes from Spotify over Joe Rogan’s podcast content material. (Getty Photographs / Getty Illustrations or photos)

In response to the controversy, Spotify claimed it would increase a information advisory to podcasts on its platform that discuss the coronavirus. The corporation previously mentioned that it experienced taken out around 20,000 podcasts discussing coronavirus due to the fact the beginning of the pandemic thanks to its detailed information procedures. 

Joe Rogan at UFC 262 on May perhaps 15, 2021, at the Toyota Heart in Houston. (Louis Grasse/PxImages/Icon Sportswire through Getty Photos / Getty Visuals)

Rogan also promised he would do his most effective to “balance factors out” with foreseeable future COVID-19 relevant conversations. In addition to criticism more than the podcast’s discussions about COVID-19, Rogan came beneath fireplace for his former use of the N-phrase, which he has given that apologized for. 

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Spotify CEO Daniel Ek apologized to his staff members in a memo on Sunday and mentioned that the corporation and Rogan’s workforce experienced agreed to take away a pick number of episodes from the system. Whilst Ek strongly condemned Rogan’s past use of “racially insensitive language”, he additional that he did not think in “silencing” Rogan. 

“We should have obvious lines close to material and just take motion when they are crossed, but canceling voices is a slippery slope,” he reported. “Looking at the challenge a lot more broadly, it’s vital thinking and open debate that powers real and needed development.”

Ek included that Spotify would invest $100 million in licensing, progress and advertising of music and audio material from “historically marginalized groups.”

It is presently unclear what impact the Rogan controversy could have on Spotify’s future consumer advancement. As of the conclusion of 2021, Spotify had a overall of 180 million paid subscribers and 406 million monthly lively people. The company expects people quantities to develop to 183 million and 418 million, respectively, in the initial quarter of 2022.