If you own a website and don’t know where you should be concentrating your marketing efforts, know that there are a handful of time-tested practices that work today and will most likely work as long as the internet is there. Some of these methods might take more time to work, while others could give you faster results in return for a cash investment. Some techniques are more suited for one type of business than the other. Let’s take a look at some of the best online marketing methods and which one would be the best in your case.
SEO, or search engine optimization, is the art of getting as much visibility on search engines as possible and is a method all website owners should use. SEO is not about gaming search engines, however. It’s about knowing what Google and other major search engines want and doing the modifications needed to represent what an ideal website looks like in their eyes. It’s also about helping others and showing signs that you as a business are offering something of value to the world.
Good SEO should start with an audit of your website so you can make it enjoyable and relevant to visitors. You might have to compress images and clean up your code to make it faster, use important search terms more organically in your content with more diversity, improve the navigation, etc. You will also have to do some off-site work like posting valuable content on respected publications related to your niche to improve your backlink profile which counts as a signal of authority.
PPC is one of, if not the most, powerful techniques anyone in the eCommerce business can use. This method can also be used by service providers, online retailers, retail or hospitality businesses, and people in fields like lead generation, among many others.
PPC, or pay-per-click, allows you to place bids on keywords and have your ads appear every time someone performs a search on a search engine or when someone visits a page themed around the keywords you put a bid on. The best thing about this method is that you only pay when someone clicks on the ad, hence the name.
Google is one of the most popular PPC platforms, but other sites like Facebook and Amazon use the same model for their ads. You can always open an account on these platforms and try building campaigns yourself but it would be a much better idea to at least start with a management team, such as https://rsmconnect.com/services/ppc-management/.
Email marketing has to make this list because of how cost-efficient and effective it can be. Email marketing is the only marketing technique that allows you to reach that many people for that price. If you have a well-crafted strategy, you could contact and mobilize hundreds, if not thousands of customers at the touch of a button. This is why you need to focus on building a subscriber list from the very beginning and cultivate it with solid offers by focusing on offering value first and foremost.
These three online marketing techniques should be on the radar of anyone with an active website. Consider them all and focus on those that work the best for your sector, budget, and goals.