The Weather Company, an IBM Business, Expands Max Platform Offerings to Include New Storytelling Technology and On-Air Severe Weather Alerting Features

– Max Velocity Designed on Max Cloud Lets for the Creation of Weather and Information Online video Tales from Everywhere&#13

– Launching in June, Max Notify Dwell Will Maintain Audiences Educated Via On-Air Notification of Disruptive Weather conditions Occasions

Apr 25, 2022

ANDOVER, Mass., and ATLANTA, April 25, 2022 /PRNewswire/ — The most current innovations to the Max Platform, Max Velocity and Max Inform Live, are being unveiled by IBM (NYSE: IBM) and its subsidiary The Temperature Corporation in conjunction with the Nationwide Association of Broadcasters (NAB) show in Las Vegas.

Like it did more than a ten years ago with its 1st true-time temperature graphics rendering technique, The Climate Business aims to transform the broadcast industry with Max Velocity, a new browser-based online video storytelling device built to let media customers to develop higher-top quality electronic written content swiftly and conveniently from any ecosystem for publishing across platforms. The new software, obtainable now, can help speed up storytelling, combining template-based movie development with weather conditions details, interactive mapping and streamlined particular person-to-person interviews. The browser-based mostly engineering permits customers to publish the films from a distant are living shot, the studio, or while functioning from house – anyplace with an net connection. It is developed on major of Max Cloud, a modern, hybrid cloud platform designed to aid broadcasters collaborate at scale and enhance their content output.

“Our customers want to operate from distinctive environments and leveraging cloud-centered workflows can assistance make that achievable with Max Velocity. It addresses present-day evolving requirements of the media business to report from any site utilizing high-top quality temperature graphics expected by audiences, though maintaining their infrastructure and belongings safeguarded,” mentioned Joe Fiveash, vice president of method and media alternatives, IBM’s The Temperature Corporation. “As component of IBM, we have the experience, expense and knowledge to supply powerful tools at scale. Station teams can use this variety of innovation to aid comprehend operational efficiencies, as properly as build more material that can possibly be employed to assistance produce marketing revenue.”

The availability of Max Velocity on the secured and really offered Max Cloud allows travel enhanced collaboration amid station teams and catastrophe recovery that the protection and scalability of IBM Cloud can provide. Max Velocity is engineered to enable broadcasters to:


  • Expand and increase storytelling capabilities – Max Velocity’s quick-to-use interface will allow team customers, or even a sponsor, to develop video clips promptly each time and wherever they opt for without the need of needing specialised expertise or professional components.
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  • Publish from anywhere – Tales can be explained to from a browser-based mostly device (i.e., laptop computer, pill or mobile cell phone) even though at a nearby university or even at the county truthful – wherever with an internet link. To increase interviews or exterior point of view, exterior industry experts working with a tablet or cell system can also be brought into the story from remote destinations with the click of a button.
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  • Optimize means and teamwork – Employing Max Velocity, station sources, irrespective of whether in the same metropolis or throughout the nation, can help create climate material when necessary, specially all through serious weather conditions situations.
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  • Most likely generate digital profits – Development of movie material making use of Max Velocity can possibly be employed to produce promoting chances throughout digital and broadcast platforms. The built-in distant job interview ingredient lets for rapid and uncomplicated manufacturing of indigenous promotion written content.
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  • Teach viewers with local climate change information – Thanks to a new collaboration with Weather Central, a nonprofit news organization that shares impartial weather-linked content by its scientists and science reporters, Max Velocity gives brief accessibility to engaging material to support tell deeper local climate and temperature tales.
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In late June, Max Alert Live, the latest element of the alerting platform, will debut to support keep audiences educated and protected by notifying them of disruptive weather conditions situations. The solution will employ the acquainted Max user interface and cloud-based mostly technological innovation, so alerts can be managed from wherever with an world wide web relationship. At the time obtainable, broadcasters will be ready to match their latest on-air glimpse with present day graphics that dynamically adapt to the changing climate to express the urgency of the emerging danger. By specifically integrating data from the Countrywide Weather conditions Services (NWS), Max Notify Reside will have the means to immediately result in messages that scroll throughout the base of the display when predetermined weather alerts are issued by the NWS.

“Max Alert Dwell will allow stations to deal with Countrywide Climate Assistance watches and warnings from anywhere with an world wide web link, aiding supply viewers with speedy and participating extreme climate notifications,” famous Bill Dow, head of media options, IBM’s The Climate Company. “Messaging can be put any place on monitor and established to screen automatically or manually relying on severity amount. Because Max Inform is leveraging Max graphics technological innovation, weather crawls and alerts can match the seem and branding of the station’s most important weathercast.”

To see a demo of Max Velocity, Max Inform Live, and the relaxation of the business-primary Max suite, check out The Weather conditions Corporation booth #N4325 at NAB 2022.

Master additional about Max Velocity and Max Cloud and solutions/max-cloud.

For a lot more info about The Weather Organization, an IBM Organization, check out For a lot more on IBM, pay a visit to

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Source IBM